Although I appreciate your honesty, industry experience and valuable input, with all due respect I think your point of view is some what floored.
As I am sure you are aware there has been and are a number of influencing factors that have contributed to falling panel prices at a global level, not just limiting this to demand and manufacturing costs.
An example is raw material costs.....
“Global polysilicon price 2008 $400 per kilogram and now 2009 $40 per kilogram”
You've mentioned $9.35(nzd) incl gst per watt, if this is your retail price then I applaud you for this price as I know this to be under most re-sellers in New Zealand.
There are other NZ solar re-sellers of 180watt panels for $8.89(nzd) incl gst per watt.
As I've pointed out these are not the cheapest local panels at present, but given the fact you are in the solar business and not a wholesale business, I would far sooner support the likes of yourself any day!
My issue is with prices we pay here in New Zealand, local re-sellers are asking far far too much for product.
You feel that our local prices are on par or are comparative with over seas prices?
Dollars listed below are USD.
The lowest retail price for a multicrystalline silicon solar module is $3.41 per watt (€2.59 per watt) from a German retailer. The lowest retail price for a monocrystalline silicon module is $3.35 per watt (€2.55 per watt), also from a German retailer.
It is also noted that the above price is for the retail purchase of a single panel and not a bulk purchase. Given the above that would be $6.01nzd per watt.
As you can see still over 30% cheaper off shore.
My original post was why do re-sellers in NZ charge so much?
Let me clairfy with some data.
In twelve months the panel price has fallen dramatically at a global market level, this we know, yet here in NZ our prices have not!
I've been monitoring the panel prices for over twelve months.
Lets take a look at two common re-sellers here in NZ on trademe.
Early 08 price for a 120watt panel, was selling for $11.25 per watt, price today for the same panel, $11.60 per watt.
Early 08 price for 60watt panel, was selling for $9.17 per watt, price today for the same panel, $12.08 per watt.
Lets look at two common retail re-sellers here in NZ.
Retailer No. 1
Early 08 price for a 175watt panel was selling for $9.59 per watt, price today for the same panel, $11.99 per watt.
Retailer No. 2
Early 08 price for 100watt panel was selling for $8.29 per watt, price today for the same panel, $11.99 per watt.
If the local market wants any support then there has to be some change right?
Why are we charged so much for panels here in NZ?
I asked openly and honestly, I am not trying to be a smart arse, nor am I trying to embarrass re-sellers.
I would much prefer to support our local market and solar industry re-sellers, but I compare International prices to NZ's prices and ask why should I?
This aside, given the cost and hassell to import panels into New Zealand it still makes sense to import rather than support local solar re-sellers / dealers.